Joico – Joifull Shampoo

Weíre setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheenóuniquely nourished and ready for extraordinary body with a natural feel. 300ml Directions: Apply to wet hair. Lather. Rinse well.   RICE PROTEIN Rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair. BAMBOO EXTRACT Fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands. SMARTRELEASE TECHNOLOGY Packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.